RFP MD proposal success rate now 75%
Since opening our doors in 2005, fully three-quarters of our RFP responses have propelled our clients into the next round of their pitches.
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Swinging for the Fences
In June of 2007, the Chicago White Sox sent out an RFP to a variety of Chicago advertising agencies. Within a few weeks, the ball club received a whopping 60 proposals. The following is a candid interview with Chicago White Sox Advertising Manager Betsy McDonald about their RFP process and the proposals themselves… a handful of which were out-of-the-park home runs.
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