Swinging for the Fences
In June of 2007, the Chicago White Sox sent out an RFP to a variety of Chicago advertising agencies. Within a few weeks, the ball club received a whopping 60 proposals. The following is a candid interview with Chicago White Sox Advertising Manager Betsy McDonald about their RFP process and the proposals themselves… a handful of which were out-of-the-park home runs.
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Proposal Do’s and Don’ts
Whether you’ve just received your first Request For Proposal or you’ve been responding to them for years, chances are you’ll benefit from this comprehensive list of do’s and don’ts.
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