Diagnosis

Before working with a new client, RFP MD reviews some of your old proposals... and does a little diagnosing. Do the proposals clearly reveal your company’s point of difference? Are they persuasive and well written? How well are they designed? We’ll give you objective feedback in every area.

Next, we’ll recommend ways to improve your proposals as you move forward. Some changes are easy to implement, yet make all the difference in the world–for example, choosing a typeface that’s more reader-friendly, having a professional proofreader find that typo so a prospective client won’t, or just incorporating a few simple copywriting/design tricks that’ll make your information “pop.”

One exercise we encourage companies to try is to put the shoe on the other foot. Pretend you’re the one who has to read the proposals. For more on this, see our next section, Imagine This.